The name Peiko means "you are the one" in the Guarani language of Brazil. A core concept for the branding is to call back to the roots of where these espresso coffee beans are grown through the motif of the coffee bean plant. It is also present in the color palette, which is rich and bold, creating a feel of nature. The imagery grounds the palette by creating the illusion of a “golden hour.” It is intended to feel very warm, and sunlight soaked.

I chose a typeface with serifs because it felt very grounded. I tweaked an existing typeface to make the edges and corners rounded, so that it could feel like it was worn by nature. The colors are inviting and so I wanted the logomark and wordmark to match.