The primary goal of this Nike advertisement is to present their footwear in a minimalist, sleek, and stylish modern aesthetic.

The creative strategy for this ad centers around a bold photo that strongly focuses on the shoe and its design. The visual approach prioritizes simplicity and sophistication, aligning with Nike's established branding while also capturing a contemporary look.

I began designing this ad with a pre-existing photograph of the shoes, which was then edited to create the lighting and vibe of the poster. Complementary text that fits with Nike's branding was incorporated and arranged to guide the viewer's eye through the design. A special element is the description of the specific shoe model, ensuring that the audience can easily identify and find more information about it.

For this brand design series, I focused on creating minimalist and sleek magazine ads for a Nike and Off-White shoe collaboration. The aim was to align with Nike’s brand while creating a down-to-earth feel using muted, natural colors. The key concept was designing a flexible framework where imagery and copy could be easily interchanged for varying products. The advertisements feature bold shoe photos with minimal backgrounds that alluded to nature. I used pre existing photos, edited them, and composited them together. I then worked on a layout that was visually striking and could be cohesive. The design emphasizes a natural theme, aiming to present a more earthy side of Off-White’s typically urban connotation. The ads highlight the functionality and comfort of the shoes in addition to their style.